Breakfast Keynote: From ROI to ROX: Delivering and Measuring Return on Experience - Sept 27 @ 8:30 AM MDT

There is an increasing need for unique brand experiences that act as a differentiator and answer to the rising customer expectation.  Learn about the trends that are impacting experience design.  Understand next generation technologies and the opportunities to deliver and measure experiences.  Our panelists will share best-in-class examples of creating, measuring and managing compelling experiences.

  • Design & Experience – what is the role of design?
  • Experience Elements – what makes a great experience?
  • Experience Examples – best-in-class
  • Experience Trends – what’s impacting experience design?
  • Measuring Experience – what does success look like?

Speakers:  Mary Burns, Director of Retail at The Walt Disney Company; Ruth Graham, Technology Retail Leader at Intersection; Marieke van der Poel, Chief Executive Trend Forecaster & Founder at Proef Applied Trend Forecasting; Barry Bourbon, Retail Design Leader & Principal at Gensler; Moderated by Jill Nickels, Retail and Brand Strategist at Gensler


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